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Discover how partnering with health systems can accelerate your PT platform's growth, increase referrals, and enhance your market position.
Why PT Platforms Should Partner with Health Systems
The Problem
Most health systems rely on 5–15 outside PT providers, leading to high referral leakage (up to 75%), fragmented care, and lost revenue.
The Opportunity
Strategic partnerships—via Joint Ventures or MSAs—enable PT platforms to integrate directly into health system operations, delivering value on both sides.
Key Benefits for PT Platforms & Hospitals:
  • Recapture and retain referrals
  • Expand access across markets
  • Standardize care with shared protocols
  • Align PT with ACOs, MSK service lines, and value-based care goals
  • Track KPIs like referral conversion and downstream revenue
The Bottom Line: Partnering with hospitals helps PT platforms grow their network, prove impact, and deliver better outcomes at scale.
Why Partnering with Health Systems Elevates Your PT Platform
Outpatient physical therapy is no longer just a service. It's a strategic asset for hospitals. When integrated into a health system, PT drives patient retention, reduces unnecessary procedures, and supports value-based care through proven MSK outcomes.
Hospitals are actively looking to improve access, optimize care delivery, and shift toward lower-cost, high-impact settings. PT delivers on all fronts. It's a key tool for managing musculoskeletal conditions while helping health systems meet their goals around efficiency, quality, and cost.
The opportunity is massive. Outpatient PT has grown into a $50B+ market and is expanding at over 10% annually. With one in three adults dealing with MSK issues and 300 million PT visits each year. The demand is only increasing.
For PT platforms, this is a prime moment to build lasting, scalable partnerships with hospitals expanding your network while delivering real value to patients and providers.
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